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There’s a new expectation in our world when it comes to communicating. What you say needs to be fast because nobody has time anymore. That’s why getting really efficient at expressing yourself in a short period of time is such a valuable communication skill. What is an elevator pitch? It’s a clear but memorable description of an idea or concept, explained in simple terms, in a short period of time…anywhere from 30 seconds to 2 minutes…the time it would take for a ride in an elevator. An elevator pitch can also be a way to explain a person’s unique skillset, worth, goals, to a decision maker, or a valued connection, in a memorable way, in a short period of time. What is the key word in both of these descriptions? That’s right: memorable.